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& nbsp; & nbsp; & nbsp; in the United States, adults want to have brand-name sports car, while seventy percent of teenagers dream is to have a pair of Nike shoes. & nbsp; & nbsp; & nbsp; the early 1970s, Nike in just 10 years it became the largest US shoe company, to the mid-1980s, Nike's annual turnover has more than 3.7 billion US dollars, the US sports shoe market occupied more than half of Nike's sales in 1999 reached $ 95, to become a world-class companies chasing. & nbsp; & nbsp; & nbsp; unique cultural values ?? & nbsp; & nbsp; & nbsp; Nike in 1964 by the University of Oregon distance runners Fils. Knight and his coach Bill. Bowman partnership composed. It is Knight ???? Graduate Business created a paper-based, reflecting the partial idea athletics champion and sports fans: Let more and more athletes put on Japanese production of cheap running shoes. Fairbanks and Bowman set up in 1964 with "Blue Ribbon Sports Company", each invested $ 300, commissioned by a Japanese shoe pattern by Bowman trial of 300 pairs of shoes, 72 years the company "Ancient Greek victory Goddess "Nike name. & nbsp; & nbsp; & nbsp; Bowman told Knight, a track and field team i Cheap air jordan 12 for sale online free shipping s a team composed by one, each person must be unceasing hard to improve his or her performance, competitive athletes credo They are: "There is no end." The five-year career, price waterhouse accountant told Knight, "the basic principles of commercial operation." This particular background of life, so that Knight will contest the company's inception athlete "no end" and "the basic principles of commercial operation," combine the restless spirit of personal struggle and innovative spirit and business constraints through In the business operations always, and then the "sports, performances, free and easy, the free movement of spirit" as the pursuit of personalized Nike's corporate culture core. & nbsp; & nbsp; & nbsp; Knight encourage freedom of thought, Knight of companies like campus, forests, jogging trails, lakes, soccer fields, especially that the work should be marked as a home free. Nike is a senior manager described his company: This is a company full of hand, foot and brotherhood. Colleagues happy to drink together, stop talking about sports, and self-proclaimed active and some renegade figures. Policy discussions with each of the six, always shouting, t cheap jordans for sale it for tat known. & nbsp; & nbsp; & nbsp; technological innovation and innovative marketing & nbsp; & nbsp; & nbsp; in the early 1970s, due to the gradual rise of jogging, millions of people began to wear with sports shoes, sports shoes not only comfortable to wear, but also a symbol of a healthy and young, athletic shoes will be popular in the mass market. At that time, with adidas led the "iron triangle" did not grasp the market trends, Nike was running into. 1974 Bill & middot; Bowman to create a new type of soles, soles are more resilient than others, this seemingly simple product innovation will be Knight's career pushed to a new milestone. In 1976, Nike's sales increased from $ 8.3 million in 1975 soared to $ 14 million. Company for the development of a new style of running shoes and spend huge amounts of money, to the late 1970s, Nike has nearly 100 researchers, many of whom have a variety of related degree in biology, chemistry, experimental biology, engineering, engineering science. This strong research strength developed more than 140 kinds of different styles of products, many products on the market the most innovative and most advanced technology Cheap air jordans for sale . These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have the notion that in a rapidly growing industry, is a very attractive image. & nbsp; & nbsp; & nbsp; 1979, Nike decided to expand its market homes of ordinary people (especially teenagers), create an update from the athletic field and gymnasium, a larger market and development space. In two completely different market operations, in order not to lose the traditional informal sports market, to maximize the Nike's appeal, it faces the challenge is in adapting popular sports achievements awareness and advocacy on how to achieve balance and consistency. To this end, Nike decided to become an integral part of youth culture and status symbol, as a basis for starting to rethink its advertising strategy, and the introduction of a new marketing model. & nbsp; & nbsp; & nbsp; as one if its inflatable cheap jordans for sale mens insole Nike ads Nike in advertising the film is not blindly use its technical performance and advantages of the usual approach, instead of using a new idea: by the representatives and well-known symbol of hippie band played four shell insect famous song "Revolution" in American rebel Fig new rhythm, melody, a group dressed Nike products are intoxicated to carry out fitness training ...... The ad accurately the winds of change to meet the emerging era of fitness and fashion, gives a refreshing feeling. This strong way to promote Nike's market share reached 33% and reached the "iron triangle" to the 1981 Nike's market share reached 50 percent, ahead of Adidas. This ad is so successful that it became a part of Nike's corporate culture. & Nbsp; & nbsp; & nbsp; & nbsp; 90 years of change & nbsp; & nbsp; & nbsp; & nbsp; in the early 1990s, when Nike became the sales reach $ 4 billion in customer After a large company, its iconoclastic image is threatened, analysis shows that in May 1994, Nike's total revenue will decline 6%, fell to $ 3.7 billion. Basketball is also the largest sales market declined sharply, there is potential for development in Europe, the Japane cheap jordans online se market economic downturn. The core problem is that the past to promote the development of the Nike consumer, abandoned shoes, looking for new, less commercial flavor of the product - similar rough wrinkled shoes. She especially knows already saturated US market, once again achieve growth has created is impossible for him to consider is: how to achieve growth targets, without losing the company's success critical to innovation and entrepreneurship. In any case, the reform of the corporate culture is imperative. & Nbsp; & nbsp; & nbsp; & nbsp; 1995 in mid-February, Knight called 31 senior managers at the seaside villa meeting, announced June 42, will be appointed Clark took over as president. This is an appointment to get up and down the company's consistent identity, also affirmed the importance to strengthen communication and contact Clark as a means of absorbing the competence, the new strategy emphasizes "cooperative approach", stressing the importance of cultural construction. Knight told his managers: we must succeed, but you can not lose our sense of humor and rebellious culture. & Nbsp; & nbsp; & nbsp; & nbsp; Clark continued internal transformation cheap jordan shoes for men , to a large shoe department is divided into several smaller departments, each in charge of a small department of sport sports shoes, speed up product development process. In order to further expand the US market, Nike changed the sales approach, updating the "look" technology, launched a series of new running shoes, shoes Dodo, expand outdoor sports goods sector, the focus will be sold and a new generation of Zhunyapishi unknown to consumers, and the introduction of new ways to promote, establish a new corporate image. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Knight of the entire operation of chain enterprises have been adjusted, especially the inventory control system and overseas sales system. He asked the dealer to 6-8 months in advance to book 80% of its total sales, so as to give a 10% discount. This makes the situation well aware of Knight of the order, and there is enough time to arrange, to avoid excessive inventory, save the card to get a good ex-factory price. Overseas markets are the focus of Nike's strategy, since the sales system loose, dealer Knight's high-handed policy complaining, Nike shoes are losing original authentic, working-class image. K Cheap air jordan 12 ovo night decided to buy out the distribution business around the world, to get more control over focus on the development of Germany, Japan, Mexico market, was launched to cater to special market sneakers, such as: Asia's badminton shoes, Scandinavian Island hand shoes, etc., will focus on the promotion of the sports sector, with the market pulling power to quell dealer complaints. & nbsp; & nbsp; & nbsp; at the same time, output of Nike shoes, Nike's Knight never forget output culture. Nike's sales subsidiary in Japan is large, but it is not the sports, performing with the company's brand image combine, Knight decided to buy it, and select who KFC in Japan who helped develop the Yukichi Akimoto to manage, and He trained for up to four months of Nike culture and management style. This training allowed him to throw away the cigarette, started running, and Nike culture to the Japanese company, launched a special lightweight running shoes designed specifically for Asians. & nbsp; & nbsp; & nbsp; unique business model & nbsp; & nbsp; & nbsp; & nbsp; First, Nike will all human, material, financial and other resource companies together and then all the cast and to Retro jordans for sale which product design and marketing of these two sectors go, to cultivate the company's strong product design and marketing capabilities. Phil & middot; Knight on the one hand the emphasis on product development and design capabilities, while more attention to the ability to obtain marketing training, product design and brand marketing became Nike's two powerful competitive weapon. Secondly, Nike has taken in the production of a virtualization strategy, namely: the external leveraging, through the integration of external resources, making it all for me, thus expanding their own territory, the ability to use external and benefits to make up for their lack of investment in the construction of production sites, not assembly lines, Nike does not own all the products manufactured, but all outsourced to other manufacturers processing out. Nike this coup, not only saves a lot of production investment in infrastructure, equipment acquisition costs, and labor costs of workers, and it has played a full production capacity of other manufacturers strong ability, especially the production and processing of outsourced products to Southeast Asia many companies to developing c cheap foamposites ountries, where labor costs are extremely low to thereby force Nike to save a lot of labor costs, which is why Nike shoes can be a lower price to compete with other major brand names the reason. Virtualization production, Nike will design drawings to the manufacturer so that they strictly according to the drawing style of production, and to ensure appropriate quality and then, Nike then paste their own brand and trademark on these products, and product delivery to the company marketing staff. Through the company's marketing network to sell out products. This model fully realize the complementary role. Third, Nike innovation in marketing is to spread. It uses teen idols such as Mike & middot; Jordan et spread, but also the use of electronic game design Nike's special game. Whenever the introduction of new models, which invited the band were playing, entertaining way spread out through a transformational thinking and quality. Nike this communication strategy, not only to elevate its brand awareness, but also to establish the identity of a highly quality.Jordan Spizike test report test shoes (315371-415): Jordan Spizike test site: 4 hours: (indoor shooting, Retro jordans for sale walking basket. 5on5 game) - La Salle College 1 hours: (5on5 game) - Boundary Street Indoor Games playing position: SG/SF Application Technology: Air soleAdvantages: = 100 points out: The 's long-awaited Sock Dart landing NIKEiD platform project, and finally with the Japanese trend Godfather Teng Yuan Hao in personal Ring of Colour column and Instagram announced the official arrival. 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According to official news release, NIKEiD Sock Dart is now scheduled to be launched in June 2nd at a price of $170. 0.jpg (124.38 KB, download times: 0) download attachment save to album 2015-2-27 upload at 21:35 1.jpg (149.53 KB, download times: 0) download attachment save to album 2015-2-27 upload at 21:35 2.jpg (153.58 KB, download times: 0) download attachment save to album 2015-2-27 upload at 21:35 3.jpg (169.28 KB, download times: 0) download attachment save to album 2015-2-27 upload at 21:35 4.jpg (76.57 KB, download times: 0) download attachment save to album 2015-2-27 upload at 21:35 5.jpg (108.3 KB, download times: 0) download attachment save to album 2015-2-27 upload at 21:35 6.jpg (85.65 KB, download times: 0) download attachment save to album 2015-2-27 upload at 21:35 1_201008201016551bR42.jpg (36.7 KB, download number: 0) download attachments saved to the album 2010-8-20 10:45 upload recently launched UNDERCOVERISM F6F01 Undercover brand Takahashi shield outdoor boots in the future design of the full sense of the body of the shoe outsole collocation Italy Vibram fashion show outdoor boots, the shoes have been in the Undercover Zozo store on sale. 1_201008201016552PmUM.jpg (59.36 KB, download number: 0) download attachments saved to the album 2010-8-20 10:45 upload 1_201008201016553SO7I.jpg (60.02 KB, download number: 0) download attachments saved to the album 2010-8-20 10:45 upload 1_201008201016554F68F.jpg (66.69 KB, download number: 0) download attachments saved to the album 2010-8-20 10:45 upload 1_201008201016555O5S8.jpg (62.49 KB, download number: 0) download attachments saved to the album 2010-8-20 10:45 upload 1_201008201016556X5p9.jpg (56.6 KB, download number: 0) download attachments saved to the album 2010-8-20 10:45 upload 1_2010082010165572Mn1.jpg (57.84 KB, download number: 0) download attachments saved to the album 2010-8-20 10:45 upload 1_201008201016558g22q.jpg (89.55 KB, download number: 0) download 〉 Paul;Keith Haring x Reebok Classic Leather Lux Real debut 2013-12-08 23:39:19 coincided with the thirtieth anniversary of the & nbsp; Reebok Classic Leather then a new product, the Reebok again late pop artist Keith Haring's graffiti design combined with this classic jogging shoes, to create out of this & nbsp; Keith Haring x Reebok Classic Leather Lux. 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