& nbsp; & nbsp; & nbsp; when the sports marketing is increasingly favored by businesses, the quadrennial World Cup naturally became the public arena to another arena of business. & nbsp; & nbsp; & nbsp; and Zidane kick ghost unpredictable arc assists, let Henry Selecao finally break the door, dropped the World Cup, Brazil's biggest "ante" in the global the largest sports brand Nike, also fell to the feet of its top rival Adidas. & nbsp; & nbsp; & nbsp; So far, the team into the World Cup semi-finals, Nike sponsored chips remaining in the hands of Portugal, and Adidas in addition to the local advantages to become an official sponsor of the World Cup I cheap jordans for sale n addition, there are in hand to win the voice of Germany and France, the largest two trump cards. & nbsp; & nbsp; & nbsp; Adidas occupation World Cup & nbsp; & nbsp; & nbsp; Although Europe's largest sporting goods company Adidas in Germany with 3.1 billion euros the previous acquisition of the world ranking three US Reebok, but both the United States and $ 15 billion last year, Nike's sales are still 20 billion to $ 3 billion gap. & nbsp; & nbsp; & nbsp; but so is the heart of Nike football series has been the sole leader Nike Adidas fields. In the European market, accounting for 36% of Adidas soccer commercial market share, accounting for 32% of Cheap air jordan 12 ovo Nike; in the US market, Adidas is as high as 48 percent, only 32 percent of Nike. ? & nbsp; & nbsp; & nbsp; on the eve of the start of the current World Cup in Germany at home Adidas, Adidas chief executive Herbert Hainer said: "This will be our biggest ever promotion strategy Our goal is to occupy the World Cup " & nbsp; & nbsp; & nbsp;". First Financial Daily "survey was informed that the first sponsor of FIFA rely status, Adidas not only swept the competition with football supply, but also to provide equipment for all World Cup referee, caddy, staff, volunteers and the standard-bearer, David Beckham, Zinedine Zidane and other famous players will a cheap jordan shoes for men lso use Adidas equipment. They also bought the 12 World Cup billboard and TV advertising rights inside and outside, which makes Nike, Puma and other international brands, "nowhere to intervene." & nbsp; & nbsp; & nbsp; during the World Cup, according to the relevant institutions predict that the world will have about 320 million people watching the World Cup on television, this figure increased by 10% over the 2002 World Cup. & nbsp; & nbsp; & nbsp; to this end, policy makers Adidas hopes the 2006 World Cup a record sixth consecutive year of double-digit growth in history. This one, with football-related products are locked target 1 billion euros in sales. & nbsp; & nbsp; & nbsp; "sales of World Cup products even better than we expected, we doubled sales during the World Cup, an increase of over 95%.", who declined Name of Adidas China dealer said. & nbsp; & nbsp; & nbsp; It is reported that Adidas plans to sell 500,000 German national team jersey and more than 1.5 million of the Adidas brand all kinds of T-shirts. The design of the World Cup "team spirit" football since last December, has sold 10 million worldwide, is expected to end this year, but also to sell 5 million. Preliminary statistics, Adidas World Cup advertising to pay for the cost of up to $ 200 million. But the company optimistic cheap jordans online forecast, which will increase sales of Adidas $ 1.5 billion. & nbsp; & nbsp; & nbsp; Nike lost & nbsp; & nbsp; & nbsp; This time, Nike sponsored, including Brazil, eight participating teams. The last World Cup, Nike-sponsored Brazil beat Adidas-sponsored German team, won the World Cup. & nbsp; & nbsp; & nbsp; However, with the progress of events, Nike's dream becoming a nightmare. Analysts and the media that the amount of sponsorship Nike and Brazil is estimated to reach tens of millions each year, should not exceed the amount of sponsorship Adidas and the German team, which is Nike's largest investment in this World Cup. But with Brazil eliminated Retro jordans for sale by France, Portugal upset the chance to enter the semi-finals, appeared in the final of the Nike brand is rather low. & nbsp; & nbsp; & nbsp; Germany striker Miroslav Klose is Nike's contract star, if he wear Nike shoes to participate in the World Cup, will get a ? 2 million contract which, if the World Cup Golden Boot Award words, will receive an additional 4 million euros. But Adidas is a German team of long-term fixed-sponsor, the contract clearly stipulates that during the World Cup Klose only wear Adidas sneakers on behalf of national team. & nbsp; & nbsp; & nbsp; "During the World Cup, Nike's sales, although growth, but only 15% to 20%, far lo cheap jordans for sale mens wer than Adidas." Nike in China, a market agents said. And on June 27, Nike announced May 31 to the end of the fiscal 2006 fourth quarter earnings, the Nike's profit was only $ 330 million, representing a downward trend. Among them, the Europe, America Product revenue shoes were decreased. & nbsp; & nbsp; & nbsp; industry estimates, during the World Cup Nike invest about $ 100 million, but for now, it has been far from Adidas opened.
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2007-06-23 08:18:12 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: RUTHERFORD] Print & nbsp; Close
Beijing time on June 23, according to the Associated Press, was expected to be the 2007 NBA draft champion Greg? Auden and Nike signed a multi-year contract, but the contract period and the total amount of all no announcement . According to reports, the two sides will officially sign the contract today. By the end of May this year, Auden and Topps football card company also signed a three-year period worth at least $ 3 million contract. Oden in the NCAA tournament this season in overcoming the problem of a wrist injury, averaging 15.7 points and 9.6 Zhanla rebounds, shooting up 61.6 percent. Ohio State at Oden led to 35 wins and 4 losses record to win the Big Ten regular season championship. After entering the playoffs, Oden led the team all the way through, once again reached the NCAA finals since 1962 after. Although in the finals losing to defending champion Florida, Ohio State University, but Oden 25 points and 12 rebounds performance was proved himself dominated basket of strength. Oden and Nike signed the message most counties is a local radio announcer Brian? Berger revealed. Auden in the United States on Wednesday to accept the Blazers workout, another top draft pick, Kevin from the University of Texas? Durant will accept Blazers workout at local time on Friday. Nike spokesperson respect the choice has always been very cautious in the sports market have a saying called "big one does not sell shoes," Nike before it is signed superstar like LeBron? James, Kobe Bryant ? Bryant and Steve? Nash such smaller players. But it is worth noting that Nike's headquarters and the Blazers have the top pick in Oregon, Nike now dare sign "does not sell shoes," the big man, whether implied Oden will be landing Blazers, that this year's draft pick already belongs to him?
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